This study investigated the source(s) of information people (n=976) used when deciding to embark on a wine tourism excursion by visiting winery tasting rooms in a Canadian wine region environment. The overall aim was to establish whether there are differences between local and international...

Travelers decide on a travel location based on destination awareness and the traveler's perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the...