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Brand morphing across Wal-Mart customer segments

Merrilees, Bill; Miller, Dale - In: Journal of business research : JBR 63 (2010) 11, pp. 1129-1134

Persistent link: https://www.econbiz.de/10008696690

When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism

Aggarwal, Pankaj; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 307-323

Persistent link: https://www.econbiz.de/10009581293

If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL

Richelieu, André; Pons, Frank - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 162-182

Persistent link: https://www.econbiz.de/10003816848

Philanthropic nation branding, ideology, and accumulation : insights from the Canadian context

Saifer, Adam - In: Journal of business ethics : JBE 173 (2021) 3, pp. 559-576

In this article, I make the case for—and begin the task of—examining the role of nation branding in the philanthropic sector. Using a series of cases drawn from Canadian organized philanthropy, I explore the ideological work that philanthropic nation branding does, as well as the social and...

Persistent link: https://www.econbiz.de/10012654209