Global pharmaceutical pricing strategies have been debated in published literature; however, these debates have not accounted for the differences in elasticity of demand between the public, private and cash paying markets. A mathematical model is presented that explores several plausible...

Concentrates on the elements of creating commercially successful wine brands through focusing on the three major areas for international wine and spirits companies ‐ the UK, the USA and Canada. Believes that the greatest body of consumer research has been undertaken in the UK and that in the...

Presents the results of a small‐scale cross‐national study undertaken to compare the characteristics of advertising practices in Canada, the UK and Turkey. Investigates the extent to which managers use advertising developed for one country in another, looking at the similarities and...

A conceptual model was developed of distribution channel members′ manifest conflicts and their satisfaction. From this model, hypotheses are generated, aimed at untangling the causal relationship between these two constructs. Both a meta‐analysis of previous research and this first...

This paper examines bread wheat quality and its effect on vertical co‐ordination in the wheat supply chain. Wheat quality is defined by many different characteristics, which poses limitations on the effectiveness of industry grading schemes in meeting the quality needs of end‐users....