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Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?

Harcar, Talha; Kaynak, Erdener - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 433-454

Persistent link: https://www.econbiz.de/10003781693

Plastic water : the social and material life of bottled water

Hawkins, Gay; Potter, Emily; Race, Kane - 2015

Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...

Persistent link: https://www.econbiz.de/10013481465

University business students' perceptions of retail shopping behaviour

McKenzie, Brent - In: Baltic Journal of Management 3 (2008) 1, pp. 105-118

Purpose – Retail shopping behaviour is one of the major tenets of the retail marketing literature. The purpose of this …' interpretation and perceptions of retail shopping behaviour. Design/methodology/approach – Paper and pencil questionnaires … analysis to test a model of shopping behaviour and to make comparisons between the shopping behaviour of university students in …

Persistent link: https://www.econbiz.de/10014685506

Decomposition of cross-country differences in consumer attitudes toward marketing

Cui, Geng; Lui, Hon-kwong; Chan, Tsang-sing; Joy, Annamma - In: The journal of consumer marketing 29 (2012) 3, pp. 214-224

Persistent link: https://www.econbiz.de/10009552955

Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada

Lee, Tzong-ru; Hsiao, Hsin-I; Hsu, Min Chih; Ganesh, K. - In: Journal of food products marketing 21 (2015) 2, pp. 193-212

Persistent link: https://www.econbiz.de/10011432158

Marketing strategies and portfolio analyses

Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008

Persistent link: https://www.econbiz.de/10003592595

Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde

Seifert, Andreas - 2002

Persistent link: https://www.econbiz.de/10001689644

Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde

Seifert, Andreas - 2002

Das Relationship Marketing erfreut sich sowohl in der Marketing-Praxis als auch in der Marketing-Wissenschaft einer bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung des klassischen Transaktionsmarketing die Rede. Die...

Persistent link: https://www.econbiz.de/10011942920

Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada

Traugutt, Alexander; Greenhalgh, Gregory P.; Goebert, Chad - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 154-173

Persistent link: https://www.econbiz.de/10014310905

Marketing the downtown through geographically enhanced consumer segmentation

Anderson, Emily; Chakrapani, Chuck; Hernandez, Tony - In: Journal of Place Management and Development 2 (2009) 2, pp. 125-139

Purpose – The purpose of this paper is to identify, using a case study, whether consumers in a metropolitan area can be meaningfully segmented geographically such that it can understand the way they perceive and interact with the downtown district and to delineate the implications of the...

Persistent link: https://www.econbiz.de/10014899155

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