Jayawardena, Chandana (Chandi); Horsfield, Andrew; … - In: Worldwide Hospitality and Tourism Themes 5 (2013) 2, pp. 205-218
Purpose – This paper aims to analyse literature relevant to four imperative aspects of hotel marketing, to discuss current challenges and opportunities, and to make suggestions for marketing Canadian hotels in the future. Design/methodology/approach – The foundation for this paper was laid...