Purpose – The purpose of the paper is to explore how discourses of children's empowerment through goods have emerged and function as a key narrative among many in children's commercial industries, particularly in the USA and Canada. Design/methodology/approach – The central philosophical and...

Purpose – Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of supermarket fun foods and the packaging used to promote them to...