Daniel, Vanessa Marques; de Lima, Mauricio Pozzebon; … - In: Academia Revista Latinoamericana de Administración 30 (2017) 4, pp. 490-507
Purpose Considering the importance of services and innovation for the modern economy and the peculiarities that … differentiate services from tangible goods, the purpose of this paper is to better understand how, based on the capabilities … approach, innovation takes place in services. Design/methodology/approach A qualitative multi-case study was conducted in five …