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Purpose This research intends to develop a conceptual framework investigating how IT-related resources, namely IT … advancement (ITAD) and IT alignment (ITAG), utilization relates to digital marketing capabilities (DMCs) development, which in … turn improves business performance (BP), as well as how digital orientation (DO) and technological turbulence (TT) moderate …
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The return that organizations derive from investments in information systems and technologycontinues to disappoint. While there are many theoretical prescriptions as to how theplanned benefits from an IT project might best be realized, there is very little empiricalevidence, as to whether such...
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