We examine empirically how different information types and information channels affect both the intention and the decision to adopt photovoltaic (PV) technology as affected by adoption stage. Analyzing data on a large European utility's current and potential clients reveals how the effects of...

The paper aims to contribute to the longstanding technology-push vs. demand-pull debate and to the literature on renewable energy diffusion and renewable energy policy assessment. We argue that in addition to the traditional push-pull dichotomy, the drivers of technological change must be...