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~subject:"Capital goods industry"
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Capital goods industry
Analytics
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Anforderungen
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B-to-B-Marketing
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Business Analytics
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Business-to-business marketing
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Clustering
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Cost accounting
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Customer value
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Industriebetrieb
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Innovation
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Investitionsgüterindustrie
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Kompetenzen
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Kundenmanagement
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Kundenwert
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Guggemos, Tobias
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Schriftenreihe Schriften zum betrieblichen Rechnungswesen und Controlling
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Kundenerfolgsrechnungen als Instrument der Kundenwertanalyse im Industriegüterbereich
Guggemos, Tobias
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2015
Persistent link: https://www.econbiz.de/10010438885
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