Similar Search Results

Does brand licensing increase a licensor's shareholder value?

Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455

Persistent link: https://www.econbiz.de/10011293375

High-Volume Business News : Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Malo, Pekka - 2018

make sense and track news media stories addressing the company and its brand. This paper responds to this challenge by …,000 news items) have the ability to predict firm performance in terms of brand ratings as well as stock returns …

Persistent link: https://www.econbiz.de/10012930186

Loss or gain? : the impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands

Zhang, Junzhou; Huang, Lei - In: Journal of marketing analytics : JMA 6 (2018) 1, pp. 27-39

Persistent link: https://www.econbiz.de/10011888531

CEO narcissism, brand acquisition and disposal, and stock returns

Cao, Zixia; Xu, Kehan - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 777-799

Persistent link: https://www.econbiz.de/10013389275

Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns

Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280

Persistent link: https://www.econbiz.de/10011453234

Spillover effects in mutual fund companies

Sialm, Clemens; Tham, T. Mandy - In: Management science : journal of the Institute for … 62 (2016) 5, pp. 1472-1486

Persistent link: https://www.econbiz.de/10011487552

Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic

Farhang, Maryam; Kamran-Disfani, Omid; Zadeh, Arash H. - In: The journal of product & brand management 32 (2023) 3, pp. 420-435

Persistent link: https://www.econbiz.de/10014229059

Mathematische Grundlagen des modernen Portfolio-Managements

Auckenthaler, Christoph - 1991

Persistent link: https://www.econbiz.de/10000085068

Risk and asset allocation

Meucci, Attilio - 2005

This book provides a comprehensive treatment of all the steps of asset allocation: detecting the market invariants; estimating the invariants' distribution; modeling the market at any horizon; defining optimality; accounting for estimation- and model-risk; including the practitioner's experience...

Persistent link: https://www.econbiz.de/10002116344

Selection of the right risk measures for portfolio allocation

Nguyen, Thanh - In: International journal of monetary economics and finance 7 (2014) 2, pp. 135-156

Persistent link: https://www.econbiz.de/10010531305

1
2
3
4
5
6
7
8
9
10
Next
Last