While the economies of the fifteen countries that were in the European Union (EU15) in 2000 will continue to grow from now until 2040, they will not be able to match the surges in growth that will occur in South and East Asia. In 2040, the Chinese economy will reach $123 trillion, or nearly...

While the economies of the fifteen countries that were in the European Union (EU15) in 2000 will continue to grow from now until 2040, they will not be able to match the surges in growth that will occur in South and East Asia. In 2040, the Chinese economy will reach $123 trillion, or nearly...

Acknowledgments -- The discourses of capitalism -- Ideology, common sense, and hegemony -- Discourse itineraries of economic representations -- Common-sense beliefs : "The only system that ever does work" -- Hegemonic discourses of capitalism : "Nothing is perfect" -- Counter-hegemonic...

1. The discourses of capitalism -- 2. Ideology, common sense, and hegemony -- 3. Discourse itineraries of economic representations -- 4. Common-sense beliefs : "The only system that ever does work" -- 5. Hegemonic discourses of capitalism : "Nothing is perfect" -- 6. Counter-hegemonic discourses...