Galli, Brian J.; Kaviani, Mohamad Amin; Goldfarb, Paula … - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 2, pp. 11-30
One of the most important elements of economic and business activity is developing a strategic marketing plan to improve growth prospects. One of the most important aspects of this in marketing is to understand the behavioral patterns of customers, in order to meet their needs and achieve...
