Willner, Olga; Powell, Daryl; Gerschberger, Markus; … - In: International Journal of Operations & Production Management 36 (2016) 3, pp. 242-264
Purpose – The purpose of this paper is to conceptualize archetypes of engineer-to-order (ETO) to support companies in determining the appropriate degree of design standardization and automation, and as a result achieve superior performance. Products of ETO manufacturers are classified in a...