Pekkarinen, Olli; Salminen, Risto T. - In: jbm - Journal of Business Market Management 6 (2013) 3, pp. 143-170
An offering describes the elements through which a company can provide value for its customers. In the present study, we focus on an industrial solution provider's offering and its formulation by reviewing the solution business, services marketing, and project business literature, as well as...