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Category Management
Consumer behaviour
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Konsumentenverhalten
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Experiment
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Retail assortment
10
Sortiment
10
Marketing management
9
Marketingmanagement
9
Marketing
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Decision
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Market research
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Marktforschung
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Preismanagement
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Pricing strategy
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Product differentiation
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Produktdifferenzierung
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Assortment
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Bestellung
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Brand management
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Choice overload
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Customer service
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Kundenservice
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Markenartikel
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Markenführung
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Order
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USA
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United States
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Brand
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Brand image
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Category management
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Decision theory
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Einzelhandel
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Einzelhandelspreis
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Entscheidungstheorie
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Goals
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Markenimage
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Chernev, Alexander
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Gal, David
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
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Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Chernev, Alexander
;
Gal, David
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 738-747
Persistent link: https://www.econbiz.de/10009235356
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