This paper estimates the preferences of farmers for cattle traits in southern Burkina Faso using Conjoint analysis, a survey-based system for measuring preferences for multiple-attribute goods. Here the technique is used in the context of a West African country where literacy is low, where...

World agriculture is based on a small number of animal species and a decreasing number of breeds within each species. Several breeds of West African shorthorn cattle (Bos taurus brachyceros) are now at high risk of extinction due to interbreeding. The West African shorthorn breeds are...