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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
13
Konsumentenverhalten
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USA
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United States
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Internet marketing
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Online-Marketing
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Advertising effects
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Social Web
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Social web
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Werbewirkung
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Advertising
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Lieferantenmanagement
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Motivation
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Salespeople
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Supplier relationship management
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Verkaufspersonal
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Viral marketing
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Virales Marketing
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Age group
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Altersgruppe
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Brand image
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Brand management
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Consumer behavior
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Creativity
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Kreativität
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Leistungsmotivation
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Management
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Markenimage
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Productivity
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Work motivation
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Absatzweg
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Anxiety
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Behavioral economics
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Beziehungsmarketing
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Brand
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Brands
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Celebrity-Werbung
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China
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Strutton, David
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Roswinanto, Widyarso
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Tran, Gina A.
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Journal of promotion management : JPM
1
Psychology & marketing
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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2
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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