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~subject:"Celebrity endorsement"
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Celebrity endorsement
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
Konsumentenverhalten
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Product Placement
10
Product placement
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Advertising
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Werbung
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Children
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Kinder
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Brand image
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Brand management
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Markenführung
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Markenimage
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persuasion knowledge
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Environmental consciousness
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Umweltbewusstsein
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Corporate disclosure
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Green marketing
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Target group
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Unternehmenspublizität
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Zielgruppe
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children
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Öko-Marketing
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Celebrity-Werbung
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Cognition
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Corporations
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Eating habit
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Emotion
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Ernährungsverhalten
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External communication
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Fernsehprogramm
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Food
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Green advertising
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Internet marketing
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Kognition
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Lebensmittel
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Media positioning
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English
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Knoll, Johannes
2
Matthes, Jörg
2
Münch, Andrea
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Ostermann, Migena
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International journal of advertising : the quarterly review of marketing communications
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
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2
The effectiveness of celebrity endorsements : a meta-analysis
Knoll, Johannes
;
Matthes, Jörg
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10011637150
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