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~subject:"Celebrity endorsement"
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Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
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2
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
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