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~subject:"Celebrity endorsement"
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L' endossement par les célébri...
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Celebrity endorsement
congruence
92
Congruence
79
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
27
Markenimage
27
Advertising effects
25
Werbewirkung
25
consommateur
18
Brand management
17
Markenführung
17
Advertising
15
Werbung
15
Sponsoring
13
Sponsorship
12
Persönlichkeitspsychologie
11
Corporate social responsibility
10
Personality psychology
10
Corporate Social Responsibility
9
Credibility
9
Internet marketing
9
Online-Marketing
9
attractivité
9
Celebrity-Werbung
8
Glaubwürdigkeit
8
crédibilité
8
fit
8
Beziehungsmarketing
7
Corporate culture
7
Fit
7
Führungsstil
7
Leadership style
7
Public relations
7
Relationship marketing
7
Unternehmenskultur
7
celebrity endorsement
7
credibility
7
sponsorship
7
Öffentlichkeitsarbeit
7
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5
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8
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English
8
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Sahay, Arvind
2
Abhishek
1
Cauberghe, Veroline
1
Chang, Hua
1
Cho, Moonhee
1
Goyal, Vinay
1
Guptha, Ch. Abhinav
1
Hudders, Liselot
1
Jaikumar, Saravana
1
Lee, Jung-Sook
1
Malik, Garima
1
Malodia, Suresh
1
Panic, Katarina
1
Park, Sunyoung
1
Sengupta, Atri
1
Singh, Pankaj
1
Um, Nam-Hyun
1
Zhang, Lingling
1
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Journal of marketing communications
2
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Nonprofit and voluntary sector quarterly
1
The journal of product & brand management
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ECONIS (ZBW)
8
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1
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
2
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
3
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
Saved in:
4
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
5
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
6
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
7
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
8
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
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