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Perception of television advertising from China's young generation
Li, Lijie; Scaringella, Laurent - In: The journal of applied business research 30 (2014) 4, pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
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Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven; Hubert, Frank; Huber, Frank - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G.; Kaliyamoorthy, S. - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 386-400
Persistent link: https://www.econbiz.de/10003962737
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Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina; Webster, Cynthia M. - In: The changing roles of advertising : [extended versions …, (pp. 103-114). 2013
Persistent link: https://www.econbiz.de/10009773047
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina; Post, Martin - In: JMM : the international journal on media management 15 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit - 2012
Persistent link: https://www.econbiz.de/10010376172
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Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands
Jain, Varsha; Sudha, Mari; Daswani, Aarzoo - 2010
The retail sector is one of the fastest moving sectors in India. Its target audience is mainly youth who constitute 50% of the Indian population. Retail brands need to be positioned for this segment, and one of the strategies used is celebrity endorsement. Television Audience Measurement (TAM)...
Persistent link: https://www.econbiz.de/10014199394
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Celebrity advertisements and buying behavior of television viewers
Zaheer, Lubna - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10012258770