de Faultrier, Brigitte; Boulay, Jacques; Feenstra, Florence - In: International Journal of Retail & Distribution Management 42 (2014) 11/12, pp. 953-973
Purpose – The purpose of this paper is to develop an approach at defining a retail channel strategy applied to young consumers. Design/methodology/approach – The authors use a qualitative study that adopts the consumer perspective and employed an investiga-tive channel-scan approach based on...