Liu, Tsung-Chi; Victor Chen, Jengchung; Hsu, Po-Yi - In: Industrial Management & Data Systems 114 (2014) 4, pp. 506-525
Purpose – The purpose of this paper is to theoretically and empirically demonstrate the channel relationship between franchisors and franchisees. It examines four essential constructs that may lead to successful long-term franchising relationships: the competitive advantage of franchisors,...