Keegan, Sheila; Tinsan, Julie; Nancarrow, Clive - In: Qualitative Market Research: An International Journal 11 (2008) 1, pp. 107-112
Purpose – The aim of this paper is to explore the benefits of a symbiotic relationship between academic and practitioner qualitative research communities and consider ways of nurturing such a relationship. Design/methodology/approach – The IPA twinning case study is used as a possible model...