Purpose – The purpose of this paper is to describe how order‐generated rules applied to organizing form dualities can assist in creating the conditions for emergent, self‐organized behavior in organizations, thereby offering an operational deployment of complexity theory....

Purpose – To offer a complexity‐informed framework for the design of an effective organizational crisis response system. Design/methodology/approach – A narrative analysis of the crisis response in a hotel chain facing a major food poisoning outbreak, seen from a complexity theory...