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Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly … assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied … fundraising increased donation frequency and value to Save the Children during the campaign and in the subsequent five weeks; (ii …
Persistent link: https://www.econbiz.de/10012179173
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014471994
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … measurement issues. We found that (i) video fundraising increased donation frequency and value to Save the Children during the …
Persistent link: https://www.econbiz.de/10012793072
Recent studies document that people are much more likely to donate to charity and volunteer their time when they are asked to. Using household surveys of giving and volunteering in the United States conducted from 1992 to 2001, which contain questions on whether the respondent was personally...
Persistent link: https://www.econbiz.de/10010993447
A long literature has examined the effects of the price of giving – that is, the amount an individual must give for one dollar to accrue to the charitable activity itself – on donative behavior. We use data from DonorsChoose.org, an online platform linking teachers with prospective donors...
Persistent link: https://www.econbiz.de/10011048111
Donations in-kind can be a mixed blessing for charities, who are often more adept at solicitation than resale. Many organizations rely on raffles to turn donations into cash, but auctions are also common. Theory predicts that all-pay mechanisms should produce more revenue than winner-pay...
Persistent link: https://www.econbiz.de/10011117127
, in a real fundraising setting, whether measures of empathy (i.e., empathic concern and personal distress) can improve …
Persistent link: https://www.econbiz.de/10010573729
because the grant crowds out the fundraising of the charities who, after getting the grant, reduce efforts of fundraising … (fundraising crowd-out)? This is the first paper to separate these two effects. Using a panel of more than 8000 charities, we find … that crowding out is significant, at about 75%. We find this crowding out is due primarily to reduced fundraising …
Persistent link: https://www.econbiz.de/10010574303
(1998) argues that such a fundraising strategy may be particularly effective when funds are being raised for projects that …
Persistent link: https://www.econbiz.de/10010574344
This research examines the influence of nonprofit brand image and typicality on giving behaviors. To this end, the researchers create a scale to measure the brand image of charities. Four dimensions of nonprofit brands emerge in the new scale: usefulness, efficiency, affect and dynamism. Brand...
Persistent link: https://www.econbiz.de/10010577256