The paper, starting with the flood disaster that erupted in Henan in July 2021 and taking the enterprise charity practice of EREK as a single case research object, discusses why a bankrupt company can revive from charitable donation. The paper, putting forward the mechanism of enterprise...

Commercial firms are increasingly tying the sales of their products with donations to a charitable cause. Apart from a charitable motive, offering these charity-linked bundles could be a strategic instrument for firms to increase profits. We report the results of an experiment that investigates...