"Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and led to changes in regulation and governance. However, the recent COVID-19 pandemic has illustrated...

A donation promise is the amount to be donated by the seller as part of a cause-related marketing transaction. As CRM campaigns increase in popularity and donation promises serve a competitive attribute between products, it is important to determine how consumers perceive and respond to varying...