We experimentally prime subjects subliminally prior to charity donation decisions by showing words that have connotations to prosocial values for a very short duration of time (17ms). Our main finding is that, compared to a baseline condition, the prosocial prime increases donations with about...

We experimentally prime subjects subliminally prior to charity donation decisions by showing words that have connotations to prosocial values for a very short duration of time (17ms). Our main finding is that, compared to a baseline condition, the prosocial prime increases donations with about...

This study contributes to emerging research on entrepreneurial philanthropy. It explores the philanthropy of owner-managers of small and medium-sized enterprises (SMEs) and investigates whether and why more entrepreneurially oriented (EO) SMEs are also more likely to be philanthropic. We find...