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Charity
Consumer behaviour
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South Korea
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Social exclusion
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Soziale Ausgrenzung
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Lee, Jaehoon
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Cha, Moon-Kyung
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Yi, Youjae
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Conspicuous consumption versus charitable behavior in response to social exclusion : a differential needs explanation
Lee, Jaehoon
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 530-544
Persistent link: https://www.econbiz.de/10009658059
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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung
;
Yi, Youjae
;
Lee, Jaehoon
- In:
Journal of business research : JBR
112
(
2020
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
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