The paper underlines the potential of tourism in the region of Chernivtsi, in three main tourist areas and individual tourist points that can be used for recreation or included into the tour routes. We analyze the tourism services market, the dynamics of the tourists flow, the structure of...

The paper explains the importance of tourism strategies for the development of a region. We present a case study that includes a strategic vision of the tourism in Chernivtsi region, an action plan for this tourism destination and the strategy monitoring system.