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Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Australasian marketing journal 20 (2012) 1, pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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Disordered eating prevention : co-designing a brief intervention for use in community child health services
Norton, Lyza; Parkinson, Joy; Harris, Neil; Hart, Laura - In: Health marketing quarterly 41 (2024) 2, pp. 146-166
Persistent link: https://www.econbiz.de/10015050083
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young Consumers 16 (2015) 2, pp. 141-158
Purpose – This study aims to review the extent that social marketing principles are applied in interventions targeting children published in peer-reviewed journals between 2000 and 2014. Design/methodology/approach – A systematic literature review was conducted to identify peer-reviewed...
Persistent link: https://www.econbiz.de/10015044599