Felzensztein, Christian; Deans, Kenneth R. - In: Journal of Business & Industrial Marketing 28 (2013) 4, pp. 357-367
Purpose – This research aims to investigate cooperative strategies within the Chilean wine cluster, in particular the factors that influence the development of inter‐firm marketing cooperation. Design/methodology/approach – A 2011 census of the Chilean wine cluster was undertaken. A 30 per...
