Lee, Jungyoun; Kim, Jungyeon; Kim, Jiwoo; Choi, Seungho - In: Journal of open innovation : technology, market, and … 7 (2021) 3, pp. 1-16
Localization, the process of establishing the most adequate system in the target market according to the given environment to produce the most viable product in the market, can help multinational enterprises (MNE) to better understand the market, and take the most appropriate actions needed....
