We quantify the impacts on consumption expenditure and the patterns following India's initial sudden lockdown in …

with their deeper motivations. India's consumer market is riding the crest of the country's economic boom. Driven by a …

Abstract The purpose of this study is to understand India's demography, level of income, and consumption profile in … between the rural and urban India, additionally it also indicates, how this gap can be bridged for a better future, evidently … rural India has an immense scope for development, which can be realized by following the measures provided here in the study …

consumers in the realm of ECGs. In-home interviews of 300 below poverty line (BPL) households of Delhi, India unveils BPL as …

consumer society in India. The book explores detailed studies outlining how Indian consumers were created as a result of the … 'technologies of enchantment'. Shedding new light on consumer cultures in India, the book will be of interest to academics from …