Similar Search Results

Concrete thinking or ideographic language : which is the reason for Chinese people's higher imagery-generation abilities?

Liang, Beichen; Cherian, Joseph A.; Liu, Yili - In: International journal of consumer studies 34 (2010) 1, pp. 52-60

Persistent link: https://www.econbiz.de/10003938968

Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion

Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198

Persistent link: https://www.econbiz.de/10003986202

The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking

Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434

Persistent link: https://www.econbiz.de/10009305321

Option pricing and foreign investment under political risk

Cherian, Joseph A.; Perotti, Enrico - 1999

Persistent link: https://www.econbiz.de/10001374827

Option pricing and foreign investment under political risk

Cherian, Joseph A.; Perotti, Enrico C. - In: Journal of international economics 55 (2001) 2, pp. 359-377

Persistent link: https://www.econbiz.de/10001649298

Option pricing and foreign investment under political risk

Cherian, Joseph A.; Perotti, Enrico C. - 1999

Persistent link: https://www.econbiz.de/10013422958

The effect of culture on the context of ad pictures and ad persuasion

Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International Marketing Review 28 (2011) 4, pp. 412-434

Purpose – The purpose of this study is to examine whether the context of ad pictures differs between Chinese ads and US ads and whether it can influence consumers' ad attitudes. Design/methodology/approach – An ad content analysis and a laboratory experiment were conducted to test the...

Persistent link: https://www.econbiz.de/10014827529