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Der bessere Zugang zum Reich der Mitte
Vanhonacker, Wilfried R. - In: Harvard-Business-Manager : das Wissen der Besten 19 (1997) 4, pp. 9-16
Persistent link: https://www.econbiz.de/10001231612
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Operating a foreign-invested enterprise in China : challenges for managers and management researchers
Weldon, Elizabeth; Vanhonacker, Wilfried R. - In: Managing international business ventures in China, (pp. 387-401). 2001
Persistent link: https://www.econbiz.de/10001785459
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International equity joint ventures in China : Operations and potential close-down
Pan, Yigang - In: Journal of global marketing 8 (1995) 3, pp. 125-149
Persistent link: https://www.econbiz.de/10001190677
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A descriptive study of the marketing practices of Chinese private entrepreneurs
Vanhonacker, Wilfried R.; Zweig, David; Fung Chung, Siu - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 2, pp. 182-198
Purpose – This study is designed to describe the marketing practices of private entrepreneurs in mainland China. Design/methodology/approach – Personal interviews were conducted with 200 private entrepreneurs in China. A structured survey instrument was used and data were analyzed using SAS...
Persistent link: https://www.econbiz.de/10014674617