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Interkulturelles Management im Investitionsgütermarketing
Emrich, Christin - In: Maschinenbaumarketing, (pp. 93-115). 2012
Persistent link: https://www.econbiz.de/10009558212
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Westliche Strategien auf östlichen Märkten : Deutsch-chinesische Business-to-Business-Kommunikation
Slevogt, Dorothea G. - 1997
Persistent link: https://www.econbiz.de/10000971882
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Digitales Vertrauen Business to Business in Supply Chains
Launer, Markus A.; Borsych, Stephanie; Alvermann, Lukas - 2019
Persistent link: https://www.econbiz.de/10012288537
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Cross-cultural partner relationships in the travel trade : a Sino-Australian study
Pan, Grace W.; Sparks, Beverley; Fulop, Liz - In: Journal of travel research : a quarterly publication of … 46 (2007) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10003860898
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Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, Shaohan; Yang, Zhilin; Hu, Zuohao - In: Journal of business research : JBR 62 (2009) 6, pp. 660-666
Persistent link: https://www.econbiz.de/10003854692
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Perceptual difference of dependence and its impact on conflict in marketing channels in China: an empirical study with two-sided data
Zhou, Nan; Zhuang, Guijun; Yip, Leslie S. C. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003450759
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When do formal control and trust matter? : a context-based analysis of the effects on marketing channel relationships in China
Yang, Zhilin; Chen Zhou; Jiang, Ling - In: Industrial marketing management : the international … 40 (2011) 1, pp. 86-96
Persistent link: https://www.econbiz.de/10008907886
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B2B e-marketplace : an e-marketing framework for B2B commerce
Chong, Woon Kian; Shafaghi, Mathew; Woollaston, Christopher - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 310-329
Persistent link: https://www.econbiz.de/10003989429