Introduction : Liangshan and its entrepreneurs -- Nuosu traditional culture and social change -- The Liangshan economic setting and private entrepreneurs -- Private sector development in nine Liangshan counties -- Comparative profiles of Nuosu and Han entrepreneurs -- The effect of entrepreneurs...

Entrepreneurs enter the global business scene with a global mindset and trust in business partners around the world.While the global mindset is attained as result of reflection based on international experience, trust develops through existing social structures that sometimes transcend national...