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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters
Cadogan, John W.
;
Cui, Charles C.
;
Morgan, Robert
; …
-
2009
Persistent link: https://www.econbiz.de/10003835996
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2
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
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3
Customer and competitor insights, new product development competence, and new product creativity : differential, integrative, and substitution effects
Chuang, Fu-Mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 175-182
Persistent link: https://www.econbiz.de/10010511324
Saved in:
4
New product development process execution, integration mechanisms, capabilities and outcomes : evidence from Chinese high-technology ventures
Robson, Matthew J.
;
Chuang, Fu-Mei
;
Morgan, Robert
; …
- In:
British journal of management
34
(
2023
)
4
,
pp. 2036-2056
Persistent link: https://www.econbiz.de/10014431422
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