A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism. China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's...

This paper describes the Consumer Movement landscape in China, especially explains why consumer protection level is not match to the economic development of the country. Most activity on behalf of consumers in China cannot be described as “activism”. Rather, the government dominates consumer...