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This article explores the actions of Chinese stakeholders as norm entrepreneurs in mobile Internet standard …-making within the 3rd Generation Partnership Project (3GPP). Through semi-structured interviews with key experts from the Internet … context of China’s engagement with the global multistakeholder Internet governance architecture, as well as the debate on …
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Chapter 1: Introduction -- Chapter 2: Research Methodology -- Chapter 3: Chinese Culture-Related Scales -- Chapter 4: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected Scales -- Chapter 6: How to Adopt the Scales From This Book.
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