This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history,...

Preface -- Good enough is no longer enough -- Changing rules for business success in China -- Principles of world-class execution in China -- Great execution -- Learning to win in Chinas many markets -- Developing competitive products -- The next advantage for manufacturing in China -- Getting...