//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising empirical generali...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
Werbung
13,854
Advertising
11,323
Empirische Methode
4,138
Empirical method
4,057
Werbewirkung
3,890
Advertising effects
3,829
Consumer behaviour
3,246
Konsumentenverhalten
3,140
Internet marketing
1,863
Online-Marketing
1,862
Theorie
1,797
Theory
1,741
Deutschland
1,596
advertising
1,406
USA
1,345
United States
1,174
Germany
1,133
Marketing
1,032
Brand management
839
Markenführung
818
Marketingmanagement
700
Marketing management
683
Social Web
620
Social web
619
Markenimage
504
Brand image
501
Preismanagement
486
Pricing strategy
486
Markenartikel
461
Wettbewerb
433
Internet
397
Großbritannien
384
Brand
380
Zielgruppe
359
United Kingdom
350
Target group
346
Competition
341
Werbewirtschaft
323
Werbepsychologie
306
more ...
less ...
Online availability
All
Undetermined
101
Free
19
Type of publication
All
Article
280
Book / Working Paper
59
Type of publication (narrower categories)
All
Article in journal
220
Aufsatz in Zeitschrift
220
research-article
27
Aufsatz im Buch
20
Book section
20
Graue Literatur
11
Non-commercial literature
11
Hochschulschrift
10
Arbeitspapier
9
Working Paper
9
Thesis
8
Reprint
6
Case study
4
Fallstudie
4
review-article
4
Aufsatzsammlung
3
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Sammelwerk
2
case-report
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Handbook
1
Handbuch
1
Sammlung
1
Universitätsschrift
1
viewpoint
1
more ...
less ...
Language
All
English
319
German
11
Undetermined
8
French
1
Author
All
Chan, Kara
9
Eberhardt, Markus
6
Wang, Zheng
6
Yu, Zhihong
6
Wang, Jing
5
Belk, Russell W.
3
Chen, Huan
3
Cheng, Hong
3
Fam, Kim Shyan
3
Inoue, Tomoo
3
Kaya, Demet
3
Liu, Yi
3
Ohshige, Hitoshi
3
Waller, David S.
3
Wang, Longwei
3
Xue, Fei
3
Zhang, Jing
3
Bassell, Myles
2
Bilby, Julie
2
Brennan, Linda
2
Cai, Ziming
2
Chan, Ricky Y.K.
2
Checchinato, Francesca
2
Chen, Hanwen
2
Chen, Jeff Zeyun
2
Chen, Jing
2
Chen, Qiang
2
Chen, Ziguang
2
Chillier, Carine
2
Chow, Cheris W. C.
2
Chuai, Xin
2
Colapinto, Cinzia
2
Dai, Xin
2
Denis, Jean-Emile
2
Fam, Kim-Shyan
2
Feng, Zhixuan
2
Fu, Wei
2
Fu, Yu
2
Gamble, Jos
2
Gan, Chen
2
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
The international journal of human resource management
54
Journal of Chinese entrepreneurship
7
Asia Pacific Journal of Marketing and Logistics
6
International journal of advertising : the review of marketing communications
6
International Marketing Review
5
International journal of production economics
5
Journal of business research : JBR
5
Journal of international consumer marketing
5
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of human resources development and management : IJHRDM
4
International journal of technology management : IJTM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Society and HRM in China
4
SpringerLink / Bücher
4
Young Consumers
4
Young consumers : insight and ideas for responsible marketers
4
International business review : the official journal of the European International Business Academy
3
International journal of production research
3
International journal of quality & reliability management
3
Journal of advertising
3
Springer eBook Collection
3
American Journal of Business
2
Asia Pacific journal of marketing and logistics
2
Corporate Communications: An International Journal
2
European Journal of Marketing
2
European accounting review
2
Gestion 2000
2
International business and economics research journal
2
International journal of business innovation and research
2
International journal of management and decision making : IJMDM
2
International journal of market research
2
Journal of Business Ethics
2
Journal of Consumer Marketing
2
Journal of accounting and public policy
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Research paper
2
more ...
less ...
Source
All
ECONIS (ZBW)
294
Other ZBW resources
34
USB Cologne (EcoSocSci)
6
RePEc
4
BASE
1
Showing
1
-
10
of
339
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The moderating effects of teaching method, learning style and cross-cultural differences on the relationship between expatriate training and training effectiveness
Lee, Li-Yueh
;
Li, Chia-Ying
- In:
The international journal of human resource management
19
(
2008
)
4
,
pp. 600-619
Persistent link: https://www.econbiz.de/10003753063
Saved in:
2
More evidence on the value of Chinese workers' psychological capital : a potentially unlimited competitive resource?
Luthans, Fred
;
Avey, James B.
;
Clapp-Smith, Rachel
;
Li, …
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 818-827
Persistent link: https://www.econbiz.de/10003753125
Saved in:
3
Devolvement of HR practices in transitional economies : evidence from China
Zhu, Cherrie Jiuhua
;
Cooper, Brian
;
De Cieri, Helen
; …
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 840-855
Persistent link: https://www.econbiz.de/10003753132
Saved in:
4
Understanding the domain of counterproductive work behaviour in China
Rotundo, Maria
;
Xie, Jia Lin
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 856-877
Persistent link: https://www.econbiz.de/10003753133
Saved in:
5
Work and family demands and life stress among Chinese employees : the mediating effect of work-family conflict
Choi, Jaepil
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10003753134
Saved in:
6
Organizational commitment of Chinese employees in foreign-invested firms
Gamble, Jos
;
Huang, Qihai
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 896-915
Persistent link: https://www.econbiz.de/10003753135
Saved in:
7
Emotional bonds with supervisor and co-workers : relationship to organizational commitment in China's foreign-invested companies
Wang, Yingyan
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 916-931
Persistent link: https://www.econbiz.de/10003753138
Saved in:
8
Modelling regional HRM strategies in China : an entrepreneurship perspective
Wang, Zhong-Ming
;
Wang, Sheng
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 945-963
Persistent link: https://www.econbiz.de/10003753141
Saved in:
9
Human resource management in foreign-owned subsidiaries : China versus India
Björkman, Ingmar
;
Budhwar, Pawan S.
;
Smale, Adam
; …
- In:
The international journal of human resource management
19
(
2008
)
5
,
pp. 964-978
Persistent link: https://www.econbiz.de/10003753143
Saved in:
10
Knowledge management processes and innovation : an empirical analysis of firms in software cluster
Wei, Xiaoke
;
Xie, Fenghua
- In:
International journal of human resources development …
8
(
2008
)
1/2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10003759796
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->