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The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure
Sternquist, Brenda J.; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10003699332
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The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
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Entrepreneurial orientation in cross-cultural research : assessing measurement invariance in the construct
Runyan, Rodney C.; Ge, Baoshan; Dong, Baobao; Swinney, … - In: Entrepreneurship, theory and practice : ET & P 36 (2012) 4, pp. 819-836
Persistent link: https://www.econbiz.de/10009581345
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The effect of culture on the context of ad pictures and ad persuasion
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International Marketing Review 28 (2011) 4, pp. 412-434
Purpose – The purpose of this study is to examine whether the context of ad pictures differs between Chinese ads and US ads and whether it can influence consumers' ad attitudes. Design/methodology/approach – An ad content analysis and a laboratory experiment were conducted to test the...
Persistent link: https://www.econbiz.de/10014827529