Preface -- Good enough is no longer enough -- Changing rules for business success in China -- Principles of world-class execution in China -- Great execution -- Learning to win in Chinas many markets -- Developing competitive products -- The next advantage for manufacturing in China -- Getting...

Look before leap -- Manage Guanxi strategically -- Select an entry mode -- Form an alliance -- Negotiate with Chinese partner -- Production operations management -- Marketing management -- Human resource management -- Protection of intellectual property rights -- Corporate finance considerations