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Customer and competitor insights, new product development competence, and new product creativity : differential, integrative, and substitution effects
Chuang, Fu-Mei; Morgan, Robert; Robson, Matthew J. - In: The journal of product innovation management : an … 32 (2015) 2, pp. 175-182
Persistent link: https://www.econbiz.de/10010511324
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Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters
Cadogan, John W.; Cui, Charles C.; Morgan, Robert; … - 2009
Persistent link: https://www.econbiz.de/10003835996
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Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei; Morgan, Robert; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
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New product development process execution, integration mechanisms, capabilities and outcomes : evidence from Chinese high-technology ventures
Robson, Matthew J.; Chuang, Fu-Mei; Morgan, Robert; … - In: British journal of management 34 (2023) 4, pp. 2036-2056
Persistent link: https://www.econbiz.de/10014431422