Samiee, Saeed; Yip, Leslie S.C.; Luk, Sherriff T.K. - In: International Marketing Review 21 (2004) 3, pp. 247-254
The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian...