Di Benedetto, C. Anthony; Calantone, Roger J.; Zhang, Chun - In: International Marketing Review 20 (2003) 4, pp. 446-462
Adoption of foreign‐developed technology by firms in developing nations will accelerate the speed by which they become globally competitive in new product development. In this study, we build and empirically test an extension of the technology acceptance model (TAM) – the “extended TAM”...